Broadcast TV Ratings for Monday, March 5, 2007

CBS takes a close evening against NBC among households, but NBC comes on top among total viewers and adults 18-49.

CBS finished in first place for the evening with a 8.1/13 household rating, but was second among total viewers with 12.21 million and third among adults 18-49 with a 3.1/10 rating.

• Last Week:
  • 8.8/14 HH rating [#1]
  • 13.87M viewers [#1]
  • 4.7/12 A18-49 rating [#2]

• 8:00 PM and 8:30 p.m.: A repeat of How I Met Your Mother (5.7/9 HH rating, 8.79M viewers, 3.2/9 A18-49 rating) was followed by the season finale of The Class (5.8/9 HH rating, 8.77M viewers, 3.2/8 A18-49 rating), both turning solid performances, especially in regards to ‘Mother’, which performed strongly given its repeat nature. It’ll certainly be interesting to see what CBS decides to do with The Class.  It hasn’t been able to find a large audience, but it seems compatible with ‘Mother’ and does okay in the key Adult 18-49 demo.  One negative though was the decrease from the week prior in regards to overall ratings.  With this being the season finale, a slightly bump should have been expected.
  • Week-to-week numbers (The Class)
    • Households – 5.7/9 to 5.8/9
    • Viewers – 8.90M to 8.77M
    • Adults 18-49 – 3.5/9 to 3.2/8
• 9:00 PM and 9:30 p.m.: Two and a Half Men (9.6/14 HH rating, 14.57M viewers, 4.5/11 A18-49 rating) was followed by Rules of Engagement (8.3/13 HH rating, 12.59M viewers, 4.3/10 A18-49 rating) were both down week-to-week. Even still, both provided solid ratings, and retention out of Two and a Half Men for Rules of Engagement was particularly strong in regards to Adults 18-49 (96%).  With retention like that, the show is safe.
  • Week-to-week numbers (Two and a Half Men)
    • Households – 10.5/15 to 9.6/14
    • Viewers – 16.70M to 14.57M
    • Adults 18-49 – 5.5/13 to 4.5/11
  • Week-to-week numbers (Rules of Engagement)
    • Households – 8.7/13 to 8.3/13
    • Viewers – 13.72M to 12.59M
    • Adults 18-49 – 4.8/11 to 4.3/10
• 10:00 p.m.: A repeat of CSI: Miami (9.6/17 HH rating, 14.26M viewers, 4.2/11 A18-49 rating) did quite well, giving the hour to CBS.

NBC followed in second place for the evening with a 8.0/13 household rating, but was first among total viewers with 13.42 million and among adults 18-49 with a 5.0/13 rating.

• Last Week:
  • 8.2/13 HH rating [#2]
  • 13.35M viewers [#2]
  • 4.9/12 A18-49 rating [#1]

• 8:00 p.m.: Deal or No Deal (11.0/17 HH rating, 18.32M viewers, 5.4/14 A18-49 rating) grew nearly 1M viewers from the week prior as well as 10% among adults 18-49 to turn in a season high performance.
  • Week-to-week numbers:
    • Households – 10.6/16 to 11.0/17
    • Viewers – 17.35M to 18.32M
    • A18-49 – 4.9/12 to 5.4/14
• 9:00 p.m.: Heroes (8.5/13 HH rating, 14.90M viewers, 6.6/16 A18-49 rating) managed to grow week-to-week and was again the nights highest rated show among adults 18-49 (building 22% in the demo from its lead-in).
  • Week-to-week numbers:
    • Households – 8.4/13 to 8.5/13
    • Viewers – 14.27M to 14.90M
    • A18-49 – 6.4/15 to 6.6/16
• 10:00 p.m.: The second week of The Black Donnelly’s (4.5/8 HH rating, 7.03M viewers, 3.0/8 A18-49 rating) was not so good.  Declines of 1.39M viewers, 18% among households and 14% among adults 18-49 make the future of this series not so bright.
  • Week-to-week numbers:
    • Households – 5.5/9 to 4.5/8
    • Viewers – 8.42M to 7.03M
    • A18-49 – 3.5/9 to 3.0/8

Fox finished in third place for the evening with a 6.9/10 household rating and 11.37 million total viewers, but was a stronger second place among adults 18-49 with a 4.4/11 rating.

• Last Week:
  • 6.9/10 HH rating [#3]
  • 11.10M viewers [#3]
  • 4.4/11 A18-49 rating [#3]

• 8:00 p.m.: Prison Break (6.0/9 HH rating, 9.73M viewers, 3.9/11 A18-49 rating) provided another solid and consistent second place finish.
  • Week-to-week numbers:
    • Households – 5.9/9 to 6.0/9
    • Viewers – 9.39M to 9.73M
    • A18-49 – 3.9/10 to 3.9/11
• 9:00 p.m.: 24 (7.9/12 HH rating, 13.01M viewers, 4.9/12 A18-49 rating) managed to register slight increases among total viewers and adults 18-49, moving back over the 13M mark.
  • Week-to-week numbers:
    • Households – 7.9/12 to 7.9/12
    • Viewers – 12.81M to 13.01M
    • A18-49 – 4.8/11 to 4.9/12

ABC followed in fourth place for the evening with a 5.1/8 household rating, 7.47 million total viewers and a 3.0/8 rating among adults 18-49.

• Last Week:
  • 6.2/10 HH rating [#4]
  • 9.33M viewers [#4]
  • 3.8/10 A18-49 rating [#4]

• 8:00 p.m.: A repeat of Wife Swap (5.5/8 HH rating, 8.08M viewers, 3.2/9 A18-49 rating) led off the evening for ABC.
• 9:00 p.m.: Supernanny (6.4/10 HH rating, 9.55M viewers, 3.8/9 A18-49 rating) grew a respectable 1.47M viewers, 16% among households and 19% among adults 18-49 from its lead-in, turning in another solid performance for the network.
  • Week-to-week numbers:
    • Households – 6.6/10 to 6.4/10
    • Viewers – 10.15M to 9.55M
    • A18-49 – 4.1/10 to 3.8/9
• 10:00 p.m.: The returning from hiatus What About Brian (3.5/6 HH rating, 4.79M viewers, 2.2/6 A18-49 rating) failed to provide much reason for ABC to renew the show for another season.  After a solid performance two weeks back among adults 18-49, the show nosedived down 23% in that key demo.  It was down 860,000 viewers and 12.5% among total households.
  • Episode-to-episode numbers (2/19/2007)
    • Households – 4.0/7 to 3.5/6
    • Viewers – 5.65M to 4.79M
    • Adults 18-49 – 2.2/6 to 2.7/7

The CW was left for a fifth place finish with a 1.3/2 household rating, 1.92 million total viewers and a 0.8/2 rating among adults 18-49.

• Last Week:
  • 1.7/2 HH rating [#5]
  • 2.51M viewers [#5]
  • 1.1/3 A18-49 rating [#5]

• The CW programmed repeats of its entire evening to not much success.
• 8:00 and 8:30 p.m.: Repeats of Everybody Hates Chris (1.4/2 HH rating, 2.80M viewers, 1.1/3 A18-49 rating) and All of Us (1.3/2 HH rating, 2.44M viewers, 1.0/2 A18-49 rating).
• 9:00 and 9:30 p.m.: Repeats of Girlfriends (1.3/2 HH rating, 2.49M viewers, 1.1/2 A18-49 rating) and The Game (1.2/2 HH rating, 2.47M viewers, 1.1/3 A18-49 rating).

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com.